Promoting sustainability and boosting digitization efforts for the healthcare industry is a concern of ours. How can paper be saved without sacrificing information? How can seamless storytelling be done from print purely to digital, with a maximum user experience?

Our answer is "with the new docAR app".

The topics in this database are recorded and reported in permanently updated form by an external service provider. As a result, we currently have around 1,400 topics categorized into 55 medical areas available for complete or selective retrieval.

With the findings, MWO will be able to refine the journal reach determined by the LA-MED to the even harder measure of page reach. Based on the assumption that doctors read their trade journals much more selectively than data for consumer magazines reveals, we optimize the probability of the doctor becoming aware of the booked ad. The effect is massive; in individual cases it can even be as much as 100% improvement over the journal average. This gives our clients' pharmaceutical advertising an enormous increase in impact at no additional cost.

Valuable insights for healthcare marketing can be derived from the study, which extend far beyond the target group of the investigated GPs and internists. We automatically incorporate these findings into every cross-media campaign we plan.

A scoring system takes into account both qualitative aspects, such as the quality of the registration procedure for identifying members of professional groups under the Medical Products Advertising Act, and quantitative aspects, such as average opening rates for newsletters offering advertising space. This allows a high-quality digital campaign tailored to the client's objective and based on the most efficient platforms and measures.

Data2Decisions is the global marketing efficiency brand of Dentsu Aegis Network, designed to help clients increase their commercial profit through effective marketing. Through the use of data, analyses and technologies, Data2Decisions is able to provide the client with detailed information on the impact and success of their marketing measures. That way they can organize themselves more efficiently and make more profitable decisions on how to invest their marketing budget in future.

Data2Decisions allows the application of scientific methods to the sale of pharmaceuticals. It uses statistical procedures to measure the impact of healthcare marketing on sales and to determine whether the benefit of each measure is in proportion to the cost. This is done using multiple linear and non-linear regression analyses. The data generally include sales and potential sales-influencing factors, e.g. sales contacts and ad placements. They usually cover a period of several years and include competitors. The analysis is performed using a software program which automates most of the process. The result is an overall model which quantifies the impact of marketing activities and evaluates them based on their return on investment.

The dashboards are available 24/7 on all common devices and can be clustered by assigned rights. In addition to the usual KPIs, the client´s benchmark values and/or market and finance parameters are displayed for a 360-degree view.

Because a new relevant media genre comes onto the market almost daily, we continue to develop the tool in iterative steps to always be state-of-the-art.

If you are interested in exciting future projects such as voice, podcast, augmented reality or addressable TV ... then contact MWO, your preferred partner.